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The Ultimate Guide to Hiring and Working with Marketing Agencies

On paper, hiring a marketing agency seems like a relatively simple, straightforward matter. You employ a team of people to take care...

Slack Growth Case Study

Before it became a beloved and well-known team collaboration tool, Slack (which stands for Searchable Log of All Conversation and Knowledge) was known as Tiny Speck, and was used by...

Lean Analytics Book Summary

Each startup has a mission to search for a good business model that’s both scalable and repeatable. Eric Ries wrote Lean Startup, a book that came before Lean Analytics. It's...

Facebook Inception: More Precise Facebook (Re)Targeting

The inspiration for this technique came from the movie Inception. This technique is a part of a deeper marketing philosophy where you use ads in a more complex way. Basically,...

Square Growth Case Study

By orchestrating a series of remarkably strategic and atypical moves, Square quickly rose through the ranks and established itself as one of the most popular small business payment processors. Additionally,...

Warby Parker Growth Case Study

When Neil Blumenthal, Andrew Hunt, David Gilboa, and Jeffrey Raider founded Warby Parker back in 2010, they probably didn’t imagine that the company would be worth $1.75 billion in the...

Udemy Growth Case Study

Udemy (pronounced: you-duh-mee) is an online learning and teaching platform where students can pick and master new skills with the help of video courses taught by experts. Founded in 2010...