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Slack Case Study: How They Made It

Before it became a beloved and well-known team collaboration tool, Slack (which stands for Searchable Log of All Conversation and Knowledge) was known as Tiny Speck, and was used by...

Lean Analytics Book Summary

Each startup has a mission to search for a good business model that’s both scalable and repeatable. Eric Ries wrote Lean Startup, a book that came before Lean Analytics. It's...

Facebook Inception More Precise Facebook (Re)Targeting

The inspiration for this technique comes from the movie Inception. This technique is a part of a deeper marketing philosophy where you use ads in a more complex way. Basically,...

Square Growth Case Study

Square helps small and medium businesses accept credit cards, manage sale systems and offers for SMBs so that they can grow more quickly. Square was initially a credit card reader...

Warby Parker Growth Case Study

Warby Parker is a famous eyewear provider. designed by their team. Their mission is to change the eye wear industry and prove that having modern and quality eyeglasses isn’t a...

Udemy Growth Case Study

Udemy is a platform for certified and non-certified courses for self-improvement in different fields. Udemy was founded in 2010 and now has more than 16,000 courses. Every user can pay...