Book A Boat, also dubbed as Uber For Boats, is a mobile application that connects boat owners with travelers who are looking for any kind of boat transportation (ferry boat, water taxi etc.). Book A Boat was founded in 2013 and it exited in 2015.
Book A Boat had more than 12,000 app downloads and more than 3,000 bookings 6 months after launch.
We improved Book A Boat’s AARRR funnel and helped it find very low CAC (0,02 euros per app download via Facebook) channels. The biggest Growth Hack happened when we used Foursquare and registered our boats there with a link to the Book A Boat booking page. We found this channel after many brainstorming sessions and also by using customer journey maps. This Growth Hack brought us more than 1,200 downloads in one month at zero cost marketing efforts.
In addition, we implemented Referral programs with local cafés, restaurants and hotels where we improved our CR from 0.64% to 3.14%.
We established strong partnerships with the biggest boat owners networks and tools – Boatbooker, iboats, and activecaptain.com to name a few.
Furthermore, we brought more than 4,000 boat owners who provided excellent customer service.