We have the knowledge and experience necessary to bring your target audience to your website at a minimal cost. With the help of SEO, social media, content marketing, and paid advertising we attract targeted visitors and provide them with value that keeps them engaged with your brand for a long time.
Nowadays, there’s so much more to SEO than just optimization. Google has become so smart that it has found a way to work around all the tricks SEO marketers come up with. What Google cares about now is searcher task accomplishment, i.e. whether or not your users completed their tasks in the best and fastest way possible—using your website. If users don’t get the information they need from your website, they head over to your competitor’s site, which in turn, affects your ranking on Google.
Our goal is to have Google’s users find what they need on your website and successfully accomplish problems they searched for in the first place. Our goal is to be friends with Google! We know exactly how to give the right information and value to your users, which Google not only appreciates, but also rewards.
Content marketing is all about storytelling. By focusing on the story and not the product, we create valuable content in order to attract and retain your target audience. With blog posts, social media blurbs, ad texts, and emails, we build a community of people loyal to you and your website. With great web copy, we demonstrate how you can solve the problem that led them to your site, convince your prospects of your unique selling proposition, motivate them to leave their email to you, and we boost your rankings.
You may have heard that content is everywhere and that content is king—but there’s one thing you need to remember. Content is only king if it offers value to your readers, has a clear message which your audience will understand, and if it can create relationships with your users. That’s what we aim to do.
Social media marketing is not just about posting statuses and promoting your brand. Before ensuring a loyal fan base for your social media accounts, who will follow you and promote you no matter what, we need to make people aware of your product. We need to create a value offer that will clearly describe how your product and/or service can solve your audience’s problems, and then target that same audience with our offer.
Why does this offer need to promote the value of your product and not just sell it? Because people have become wary of advertisements that strictly sell something. Nowadays, users react a lot better to ads that are actually valuable to them; they engage with them more than with your standard advertisements. That’s why we’ll work on non-standard advertisements and guide your prospects through the funnel, until the point when they become active users and, ultimately, become fans of your brand.
Google rewards advertisers who can create relevant, well-targeted ads. The better your ads, the lower the cost of ad clicks, and the higher your profit. It’s everyone’s dream. We know that. What we also know is that, for this to happen, you need great call-to-actions built around attractive landing pages that can generate leads from your ads successfully.
What’s important is for us to provide visitors who arrive via ads with a clearly communicated value proposition and offer when they get to these landing pages. That way, those users will get a better first impression of your brand, which will automatically increase the chances of them taking the next step in the funnel and converting to paying customers.