So, in order to understand your leads and, ultimately, convert them, we are going to find out what makes them tick—what their triggers are. We will then educate them about your product through carefully crafted emails and inspire them to give your service a try via incentives. But before we get to new value offers, we need to segment your visitors so that we could target them with the best possible incentives and increase our chances of converting them. There are a number of ways you can segment website users, but the one we use by the default is segmentation into cold, warm, and hot leads.
How Will We Convert Cold Leads?
By sending personalized follow up emails which will accentuate your product’s value, reminding your leads of why they registered on your site in the first place, and inspire them to become your customers.
By providing your prospective customers with useful resources through a series of emails, that will help them solve their business problems and ultimately lead them to your website.
By inviting them to participate in a contest and offering a reward that they’ll benefit from and that’s relevant to what you intend to sell. The latter part is extremely important if you want to avoid unqualified leads.
How Will We Convert Warm Leads?
By creating a retargeting campaign which we’ll use to send your leads to a landing page with your product benefits or to your sales page.
By offering a free demo or trial for your product or service to give them a taste of what they will get if they opt for the full version.
By recording an awesome webinar to achieve contact with your leads, show them we’re human, and feed them information that they need.
How Will We Convert Hot Leads?
By designing a loyalty program to send a message to your future clients that you are interested in not only making money, but also building relationships with them.
By giving them a friendly call where we’ll do our best to close the deal and turn them into a paying customer. We’ll get to know your client beforehand, so that the call is as personalized as possible.
By making a limited time offer which will instill a sense of urgency in your potential customers and make them finish their purchase more quickly than originally planned.