The most exciting part of any marketing effort is actually selling what you’re offering—be it a product or a service—and finally gaining real customers for your business. Don’t be fooled, though—converting users is not an easy feat to accomplish.
Why Pick the SELL Package?
Because it focuses solely on selling your product and/or service, both through outreach and paid advertising. When combined, these two channels work great together, because they complete each other’s shortcomings. Paid is the quickest way to get results, where outreach has more potential to bring conversions.
What Will SELL Help You Achieve?
The SELL package has one purpose and one purpose alone: making sure that your product and/or services get sold, and that your business (and you, in turn) gain the customers that you want and need. As simple as it may sound, the approach used in this package (the outreach and paid marketing combo) is anything but.
Who Is the SELL Package For?
It’s actually perfect for two groups of people (or maybe you belong to both, which is also okay): companies or individuals struggling to find valuable customers, and also those who couldn’t achieve the results they wanted with other growth marketing channels. This package gives you a new shot at making your business grow.
*Prices displayed above do not include the budget needed for ads.
**The final price depends on the scope of work and needs of each client.
The SELL Package Includes:
Segmentation of Sales Leads: Cold, Warm, or Hot?
In order to get the best results with paid marketing, it’s important to know how to segment your leads. We’ve found that the most effective way to do this is to sort your users into three groups:
cold, warm, and hot leads.
Cold leads are those visitors who signed up for your e.g. eBook, but didn’t download it like they were supposed to. So, what we need to do is remind them why they’re on your site and, if necessary, provide them with even greater value before we allow them to churn. This can be done by sending them personalized follow up emails, providing them with useful resources, or even inviting them to participate in a contest and offering a reward for their efforts.
These are the users who accepted your value offer by e.g. downloading your eBook. This means that they are interested in what you have to say and offer, but they still require your attention if you want to convert them. In short, they need more incentive, which we can provide them with by creating a retargeting campaign, offering a free demo or trial, or for example, recording an awesome webinar.
Hot leads are users who both downloaded your eBook and used the other value offer you presented them with, because they are genuinely interested in your product or service. That’s why hot leads should always be your #1 priority and why you should provide them with that last offer that will close the deal. We can convert hot leads by designing a loyalty program, giving them a friendly call, or creating a limited time offer just for them.